SEO vs PPC: Which Digital Marketing Skill Should Freshers Focus on First?
By Jeevaraj Fredrick About the Author: With over two decades of marketing leadership, Jeevaraj Fredrick specializes in crafting data-driven marketing strategies, digital marketing innovation, and AI tools integration. His expertise has empowered brands to scale globally through organic and paid channels. Connect with Jeevaraj for collaborations at jeevaraj.datascience@gmail.com or follow his insights on: LinkedIn | YouTube | Facebook | Instagram Introduction The digital marketing landscape is a battleground of strategies, with SEO and PPC reigning as two of the most impactful. For newcomers, choosing where to invest time and resources can be daunting. This blog dissects SEO and PPC, comparing their mechanics, benefits, and career implications to guide freshers toward an informed decision. Chapter 1: Understanding SEO 1.1 What is SEO? Search Engine Optimization (SEO) enhances website visibility organically through keyword optimization, content quality, and technical improvemen...