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10 Underrated Skills You Need for Success in 2025

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In an era where technological innovation and evolving work dynamics shape the global economy, the key to professional and business growth lies in mastering the right skills. While many focus on popular trends, some skills remain underrated yet pivotal for achieving long-term success. As a seasoned professional with over two decades of experience in marketing, digital transformation, and people management, I, Jeevaraj Fredrick , aim to shed light on these critical but often overlooked skills. Through my expertise in AI, machine learning, digital marketing, and strategic growth, I’ve witnessed the transformative power of these skills firsthand. If you’re striving to enhance your professional journey or scale your business, this comprehensive guide is for you. Why Underrated Skills Matter in 2025 ? While mainstream skills like coding, project management, and content creation dominate professional development discussions, it is often the lesser-known skills that set individuals and busines...
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Mastering Google Search: How It Works and How to Leverage Its Benefits for Business Success in 2025

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  By Jeevaraj Fredrick – A seasoned marketing leader with over two decades of expertise in marketing leadership, strategy and communications, branding, digital marketing, and a passionate AI and tech enthusiast. Follow me on LinkedIn and Blogger for regular updates. In the dynamic world of digital marketing, understanding how Google Search works is paramount to achieving business success. As the undisputed gateway to the internet, Google’s search engine isn’t just a tool for finding information; it’s a platform that defines how customers discover businesses, how marketers refine their strategies, and how brands position themselves in a crowded digital ecosystem. In this comprehensive article, we will delve into the inner workings of Google Search, explore the essential features of its algorithm, and discuss the latest developments and updates as of 2025. Whether you’re a customer, a business owner, an SEO specialist, or a digital marketer, this guide is designed to provid...
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Perplexity AI vs. Google Search: A Comprehensive Comparison

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  Author Profile This article is authored by Jeevaraj Fredrick , a business development professional with over two decades of experience in marketing, sales, and digital strategy. Jeevaraj specializes in generative AI tools, digital marketing, and copywriting, offering expertise in leveraging cutting-edge technologies for business growth. Follow me on LinkedIn here or explore my insights on my blog . For inquiries about brand promotions, AI tool applications, or copywriting services, contact me at jeevaraj.datascience@gmail.com . Introduction In today’s digital age, search engines are pivotal for information discovery. While Google Search has long been the undisputed leader, emerging technologies like Perplexity AI are redefining the search landscape with AI-driven capabilities. This article delves into a side-by-side comparison of Perplexity AI and Google Search, highlighting their features, technology, functionality, and potential applications for business and professional gr...
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